With social media being all the rage, constantly expanding and forever growing, it's interesting to question what impact the role of social media has on your business.
Now, I'm no social media expert by any means but with people making careers and earning their income these days purely by an online platform, surely there are some benefits in spending some time and energy and possibly even money into a social media platform/presence for your business.
I took it upon myself to dig a little deeper into this thought and the numbers spoke for themselves. Here are two that really stood out to me.
71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (Source: Ambassador)
The claims are true. The statistics are real. We are in an online world where it is more important to represent your business and your brand on social media.
Having a social media presences is an expensive, fast and effective way to get your business out their to the world. Here are five undeniable benefits that the use of social media can bring to your business.
Firstly and most important increased business awareness/exposure! This is obviously a detrimental factor into any businesses success, the more exposure = the more customers/clients/buyers. Fact: 60% of Instagram users say they discover new products via that platform.
2. Personalise your brand/business
When your brand/business forms a social media presence it suddenly becomes way more then just a service or product. Social media allows people to feel a human connection between them and your brand. Connection is key! Through social media you can create your “look” through branding and come across the way you want to be seen.
3. Increase website traffic
Social media is a fantastic tool to use increase website traffic and create leads to your business. Social media posts and ads provide the perfect opportunity for this. Sharing QUALITY and valuable content to your customers on your social media is a great way to share, connect, get attention, increase visibility and grow!
Whether we like it or not, people are ALWAYS going to have an opinion (hopefully good not bad). And now day’s people tend to jump straight onto the Internet to showcase their complaints…whether your business is there to response or not. This is when social media becomes a blessing (and sometimes a curse). Being able to respond to complaints and highlight positive via social media can clean up a messy situation quickly! Somebody left you a review that wasn’t true? Confront the comment in a professional and respectful way. Vice versa, somebody left you words of praise? Thank them for their kindness!
Social ads are booming! They’re an inexpensive way to promote your business/content. You can target specific audiences and end up saving a lot of money!
For some of us that grew up in a world without social media it may be tough to get your head around (but there's people out there now that do it as jobs and can help you with that). Unfortunately if social media isn't your thing, it might have to be….
For your business to succeed it is no longer a question of if you should jump on the social media bandwagon, but a need to, if you ever want your business to reach its full potential.
Again, I’m no social media expert. Everything above is just what I’ve gathered from watching the industry, having people work within social media around me, and personal research I’ve conducted on my own.
The true impact that social media can have on your business can only truly be understood when you start applying the methods.
So if your business isn’t currently social media active then it might be time to hop to!
Here are so more useful links that dive deeper into the benefits of social media on your business!
Michele Purvis is an advisor with over 30 years experience working in the accounting and financial services industry helping clients to define and create their wealth.